History

Serendipity 3, the legendary New York City restaurant and general store, founded in 1954, as one of the city’s truly unique dining experiences.

The home of amazing food and decadent desserts, such as the Frrrozen Hot Chocolate, Serendipity has been enchanting millions of patrons since its inception. It’s an enchanting place where artists got their inspiration and actors fulfilled their cravings. Beginning with Marilyn Monroe, Andy Warhol, Grace Kelly and Cary Grant in the 1950’s, continuing with a celebrity following that includes Cher, Candice Bergen, Melanie Griffith and Ron Howard, the restaurant continues to attract the newest crop of hot young celebrities such as Beyoncé, Ryan Reynolds, Selena Gomez and Kim Kardashian. In addition, the restaurant has been the setting of three major Hollywood productions, One Fine Day (1996) with George Clooney and Michelle Pfeiffer, Serendipity (2001) with John Cusack and Kate Beckinsale, and Trust The Man (2005) with Julianne Moore and David Duchovny.

Original founder, Stephen Bruce, arrived in New York City as a teenager in search of fame and fortune. He met his future business partners, Calvin Holt and Patch Caradine, in dance class and the rest is Serendipitous history. The three princes of Serendip opened the first theme restaurant where comfort food was the fare and everything was for sale, including the Tiffany Lamps and marble tables they found by chance and sagacity. The restaurant and general store became a factory for Stephen’s fashion designs, especially his Woodstock inspired denim line, pieces of which are part of five major museum collections, including the Metropolitan Museum of Art Costume Institute. The restaurant and general store continues to reinvent a whimsical world full of outrageous food, decadent desserts, and outlandish merchandise, located within a Tiffany-jeweled fantasy setting.

Serendipity 3 has a history that is as rich as its desserts, a slice of which is documented in three cookbooks, Sweet Serendipity, Serendipity Sundaes and Serendipity Parties, available from Rizzoli/Universe Publishing.